Michael Kava is the Founder and Director of Little Marketing, providing leading marketing advice for small business. Michael provides one-on-one sessions, results driven marketing workshops and guest speaker seminars to help small business define their point of difference and stand out from the crowd.

Michael Kava was born and bred in Sydney. After studying for his Higher School Certificate, Michael then went on to complete a Bachelor of Commerce with a Marketing major at University.

Michael has since spent the last 10 years in various roles within the marketing industry, from in-house marketing roles to leading a team within agencies both in Australia and the United Kingdom.

Having many friends in their own business, Michael saw the need that private small business had for marketing. In 2007, Michael then began Little Marketing. Since it's inception, Michael and Little Marketing have been helping small business stand out from the crowd and be the first choice during the most difficult economic times in 20 years.

Being an avid sports enthusiast and starting his own Football Club at the age of 21, Michael takes time to combine his 2 loves, sports and marketing, allowing him to enjoy and succeed both personally and professionally. In this time, The Club has grown exponentially, featuring men, women and junior teams. Having a heavy involvement in the local community, socially and commercially, the Club is now one of the leading Football Clubs in ydney's Eastern Suburbs.

21 Sep 2010 Topic - Negotiations of the Mind

During the current economic climate, people are naturally spending less, so now is the most important time to be front of mind to current and potential clientele. Michael will speak about being first in the mind, the best way to go about being Number 1 and winning the negotiation of the mind!! From a small business perspective, the power of winning the mind negotiation is important, and Michael will discuss how best to do this with a small business budget.